From SEK 0 to SEK 200k in 30 days
A Scandinavian outdoor brand was getting traffic but converting nothing. We rebuilt their entire product page funnel from the ground up — just in time for Black Friday. Here's the complete breakdown.
Company
Fjallbris
Category
CRO
duration
1
Deliverables
CRO
About the Project
Client details withheld under NDA. All revenue figures, conversion data, and performance metrics shown are real and verified. Industry, geography, and campaign window are accurate. Brand name and product details are anonymised.
Problem
- Low conversion rate — traffic was arriving but not buying. The page had no conversion architecture.
- Single product focus with no upsell layer. Every order was a solo unit, killing AOV.
- Mobile experience was broken. No sticky add-to-cart. Most traffic was mobile-first.
- No seasonal campaign alignment. BFCM traffic arrived to a generic, evergreen page.
- Zero social proof. No reviews, no customer photos, no UGC. Nothing to build trust.
Our Solutions
- Full PDP rebuild with conversion hierarchy — social proof, offer, CTA — all above the fold.
- Good / Better / Best bundle architecture with "biggest savings" framing to anchor AOV upward.
- Mobile-first redesign at 390px with sticky ATC button and scannable proof points.
- Black Friday and Cyber Monday overlays with real-time countdown timers and scarcity signals.
- Customer video testimonials from Facebook integrated directly into the product page.
Visual Guideline
The Result
Insight 01
Bundle framing drove AOV without a price change
Simply relabelling the 5-unit pack as "biggest savings" with a per-unit breakdown lifted average order value to SEK 897. No discount required — just better framing and visual hierarchy.
Insight 02
Urgency worked because it was real
Countdown timers tied to genuine campaign end dates — not fake evergreen timers — created authentic urgency. The final 48 hours of both BFCM campaigns drove the majority of conversions.
Insight 03
Mobile was the hidden bottleneck
Over 70% of traffic arrived on mobile. The original layout had no sticky CTA and poor readability on small screens. Fixing this alone had an outsized impact on completed purchases.
Insight 04
Social proof above the fold changes everything
Moving the star rating and review count to the very top of the page — before the visitor had to scroll — reduced early page abandonment and established trust at first glance.
"The page before the overhaul looked like every other Shopify store. After the CRO rebuild, it actually converts — and the Black Friday numbers prove it. Revenue went from zero to over 137K in a single campaign window."
What’s next?
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