Redesigning Tactical Arbitrage
Improving online arbitrage tool to help find profitable products for reselling on Amazon
Company
Threecolts
Category
SaaS Design
duration
6 Month
Deliverables
UI Design
UX Design
SaaS
About the Project
Tactical Arbitrage is a robust web-based platform that helps online sellers source profitable products by scanning thousands of retail sites and performing deep Amazon data analysis.However, with power came complexity — especially for new users. So we stepped in to simplify the interface and elevate usability, with a focus on improving discoverability and reducing churn.
Problem
Users were overwhelmed by the interface, and new subscribers were dropping off before truly experiencing the product’s full capabilities.
Key pain points:
- High cognitive load on the dashboard
- Poor feature discoverability (e.g., Reverse Search, Amazon Flips)
- “Zero results” screens creating dead ends
- Support team constantly dealing with confused users
Our Solutions
We redesigned the entire experience with a focus on clarity, guidance, and interaction design.
- Reimagined dashboard prioritizing user
- goalsIntroduced modular layouts and visual hierarchy
- Surfaced “hidden” features into daily workflows
- Added New Quick Search Reduced over-filtering and dead-end UX scenarios
- Refreshed the design system with scalable patterns
Visual Guideline
We build system that reusable components, patterns, and guidelines that ensure consistency and efficiency
The Result
- Onboarding Time 40% faster workflow completion
- Feature Discovery 60% increase in Reverse Search usage
- Support Tickets 50% reduction in UI-related queries
- Retention Boost+38% retention among first-month subscribersReduce implementation time by ~35%
- Scale faster across future feature rollouts
What’s next?
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